Organisational transformation starts with ambition. The CEO sees the destination clearly, the strategy is set, and the message is out. But quite often, there's a hitch: the Executive Team isn't fully aligned. On paper, they might be “bought in.” In the room, there may be nods of agreement. But when the rubber meets the road, cracks can appear.
Suddenly, you start to see hesitations. Doubts. Subtle withdrawals. Factions emerge—not always overtly, but in tone, energy, and choices. Some team members are visibly “for it.” Some are “against it” (even if politely so). And others? They simply drift, unaware they're no longer fully engaged.
This isn’t a failure of leadership. It’s human nature. A normal part of the transformation process.
Resistance Isn’t the Enemy - But It Does Need Attention
Often, resistance in transformation isn't about a lack of understanding or commitment. It's about what people feel they're losing, fear of the change they’ll have to lead, or what’s still unclear. Sometimes it’s about something personal - protecting a legacy, an important part of their identity, or their place within the organisation. Sometimes it's deeply professional, a concern for the teams they lead or uncertainty about what “good” will look like on the other side. And these things can be hard to speak to, especially if you are a senior leader, or often out of awareness.
Transformation, after all, asks leaders to dismantle what they and their teams know and understand, and rebuild something new - something less defined and without guarantees. That ambiguity is hard to hold and can stir up significant anxiety, even for the most seasoned leaders.
How Can a CEO Helpfully Respond?
It’s easy - and understandable - to get frustrated when senior leaders revert to their functional silos or fall back into familiar patterns. But frustration rarely moves things forward and instead often serves to amplify fears and anxieties.
Experience tells us that dynamics like these require space, curiosity and a process that enables fears and concerns to be named and explored in a non-judgemental way. One approach we often take (with permission) is simple but powerful: we invite the team to listen to us having a conversation about them. Not behind closed doors, but in the room, openly. As consultants, we share what we’re noticing—patterns, tensions, shifts in energy. And we invite the team to reflect on what they have heard, what resonates and what doesn’t, as a pathway to sense-making together.
When leaders listen without needing to immediately respond, something important happens. They see the dynamic they’re part of. They start to think about their own experience with fresh eyes. They start to understand each other’s perspectives differently. And that creates the opening for real alignment to begin.
It’s in these moments of shared reflection that the real work begins. Not in the solving or the fixing, but in the listening to what’s emerging beneath the surface. As understanding deepens, alignment begins to grow, not as a demand, but as a choice leaders make together. That’s where momentum starts to build—not through pressure, but through connection.
This is where external support can make all the difference. When you’re in the system, it’s hard to see the system. As consultants, we’re not entangled in the same dynamics; we bring perspective, language, and structure to what’s often felt but rarely spoken. We can surface the unacknowledged tensions, hold the space when things get uncomfortable, and guide the team through the messiness with expertise, care and clarity. Even the most capable teams need a mirror, a method, and sometimes, a moment of truth to move forward together.
The Bottom Line
If you’re a CEO leading transformation and wondering why the Executive Team isn’t quite moving with you, pause before you push harder. Step into curiosity. Create space for reflection. And invest in the process - not just the plan – because this is where change really happens.
Transformation isn’t just about where you’re going. It’s about how you bring people with you.
If you’d value a conversation with us about the change your leading, we’d love to hear from you. Do get in touch for an exploratory conversation.